Privacy Policy
Last Updated: January 2026
Gorgeous Smile Ltd ("we," "us," "our," or "Company") operates gorgeous-smile.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use our Site. By accessing and using gorgeous-smile.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information You Provide: Name, email address, phone number, and any other information you voluntarily submit through contact forms or inquiries.
- Technical Information: IP address, browser type, device type, operating system, and referring URLs.
- Cookies and Tracking Data: Cookies, web beacons, pixels, and similar technologies to track your interactions with our Site.
- Usage Data: Pages visited, time spent on pages, links clicked, and overall browsing behaviour.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: Understanding website traffic, user behaviour, and performance metrics to improve user experience.
- Affiliate Tracking: Monitoring clicks, referrals, and conversions to affiliated betting operators (including BetMGM) for commission and performance reporting purposes.
- Site Improvement: Enhancing website functionality, content, and features based on user feedback and engagement data.
- Communication: Responding to inquiries and sending occasional updates about our Site.
- Compliance: Fulfilling legal obligations and protecting against fraudulent activity.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Collect data about how you use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and conversions to our affiliate partners.
- Marketing Cookies: Enable retargeting and advertising personalisation.
Most web browsers allow you to control cookies through your browser settings. You can refuse cookies or receive alerts when cookies are being sent. However, blocking cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and betting operators such as BetMGM. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.
Gambling affiliates and operators are independent entities with their own privacy policies and terms of service. Your use of linked sites is governed by their respective policies, not ours.
Your Rights
Under UK and EU GDPR legislation, you have the following rights regarding your personal data:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a structured, commonly used format.
- Right to Object: Object to certain processing activities, including direct marketing.
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA). Please contact us for more information.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically:
- Personal data provided through contact forms is retained for 12 months unless you request deletion.
- Analytics data is retained for up to 26 months.
- Affiliate tracking cookies are retained in accordance with affiliate partner requirements, typically 30-90 days.
- Cookies expire based on their individual settings; most session cookies expire when you close your browser.
We will delete your data upon request, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@gorgeous-smile.co.uk
Website: gorgeous-smile.co.uk
If you believe we have violated your privacy rights under GDPR, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This Site is intended for persons aged 18 years and above. Gambling involves risk and may not be suitable for everyone. Please gamble responsibly.